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Bollocks

Mc Donald's packaging is made to look natural and fresh making it out that their company is all about fresh products and being Eco friendly. 

Glitter

Why I chose glitter 

When I started playing around with glitter I thought it fitted in well to my fmp. The glitter makes the packaging look something it's not. It made the packaging look glamorous. 

I chose to use the gold glitter to represent the packaging as the customers think they are receiving something gold and quality when the reality is they are getting a pile of shit. 

DDADA

Movement: Dadaism

Why I have looked into Dada is my final piece of work is influenced by Ai WeiWei who uses dada within his work.

Officially dada wasn't a movement. Dada was an artist movement that was born in Europe (Switzerland) it was a reaction to the World War 1 and the nationalism and rationalism. Dada was influenced my other movements such as cubism, futurism, constructivism and expressionism, it’s output was widely diverse including performance, poetry, photography, sculpture, painting and collage.

 

Dadaists were disgusted by the nationalism that had sped the course to the war in 1914, they were always opposed to authoritarianism and to any form of group leader ship or guiding ideology. Their interests are mainly in rebelling against what they saw as cultural snobby, bourgeois convention and political support for the war. Events including spontaneous readings, performances and exhibitions had been taking place for three years at Hugo Ball's cabaret Voltaire before Tristan Tzara claimed that he invented the word dada in his dada manifesto of 1918. There have been various explanations for the name of the group but the most common is by co-founder Richard Huelsenbeck who said he found the name by plunging a knife at random into a dictionary. It is a colloquial French term for a hobbyhorse yet it also echoes the first words of a child and these suggestions of childishness and absurdity appealed to the group as they were keen to put a distance between themselves and the sobriety of conventional society. It also appealed to them because it might mean the same (and nothing) in all languages - as the group was avowedly internationalist. 

Artists: 

Marcel Duchamp 

Year 1887 Marcel Duchamp was born in Blainville, France. Duchamp's early paintings were influenced by Matisse and Fauvism, but in 1911 he created a personal brand of cubism combining earthy colours, mechanical and visceral forms and a depiction of movement which owes as much to futurism as to cubism. After 1912 Duchamp did very little painting creating the first of his 'readymades' in 1913. They were ordinary objects of everyday use, sometimes slightly altered and designated works of art by the artist. His earliest readymades included Bicycle wheel (1913) and In advance of the broken arm (1915). One of his best-known pieces is titled Fountain which is a urinal that’s signed 'R Mutt'. This piece he submitted to an exhibition of the society of Independent Artists in New York in 1917. Readymade art became associated with an assault on the conventional understanding of the nature and status of art. Duchamp also used readymade parts as parts of a private symbolic language. He spoke of how using prefabricated objects feed him from the 'trap' of developing a particular style or taste.  

 

Why I like Duchamp’s work is the use of his everyday objects. Using everyday objects to create a piece of work enhances its ubiquity and makes you realise the small things in life. Also I like how he used irony to attract mainstream audience and then provided them with his works that were contradictory to the audience’s perception of what was artistic talent as I believe that anything can be classed as art no matter what it is.

 

Hannah Hoch

 

Hannah Hoch was a German dada artist, best known for her work of the Weimar period when she was one of the originators of photomontage. Hoch was born in Gotha, Germany 1889. In 1912 Hoch attended the school of applied arts in berlin with the guidance a glass designer Harold Bergen. She chose to do glass design and graphic arts to please her dad. At the start of the World War I she left school and returned home to Gotha to work with the Red Cross. A year later in 1915 she returned to the school. Also in 1915 Hoch and Raoul Haussmann (A member of the berlin Dada movement) began an influential friendship. In 1919 Hoch’s involvement with the berlin Dadaists began. After school Hoch began working in the handicrafts department for Ullstein Verlag, designing dress and embroidery patterns for the practical berlin woman. You can see the influence of this work within her later work involving references to dress patterns and textiles. Over the years Hoch made many influential friendships such as, Kurt Schwitters and Piet Mondrian. Hoch as well as Haussmann was one of the first pioneers of the art form that would come to be known as photomontage.   

 

I love photomontage for quite a few reasons. Photomontage is spontaneous and you never know what you will come out. You can come out with many outcomes and often will be relatively funny when using face parts. Also with photomontage you can also put the point you want to get across in a desecrate way which can leave the audience thinking.

 

 

 

 

 

 

 

Fat drawings

I thought using a Simpsons character would be a good idea as the Simpsons has been a family classic for years. Characters have there own traits which are easily reconised. This means I can use their trates to simpfly my illustration. I decided to use marge Simpson for my mc Donald's packaging as her hair makes viewers know full well who she is. Also using the Simpsons are already yellow and yellow is a main colour within mc Donald's. What I like about this design is how simply it is. 

Yet again I have used the characters traits to represent them so I don't have to go in detail with their faces. Here I have drawn Homer Simpson for Krispy Kreme doughnuts. Donuts and his two pieces of hair are ways to show the audience who he is. 

Develop

Comedy advertisement

How to advertise and promote healthy food behaviour and the complications of a toxic diet.

I have been looking at different types of advertisement to try to establish what kind of approach I should go for to get the word out about unhealthy diets. Struggling to find the best way to advertise the effects of unhealthy eating I have came up with a few different ideas on how to get the word out. I thought I should have a look at 'humorous' advertisement to see if I would be influenced and give me more design ideas.

Here is an article I read which gave me more final ideas:

http://www.apa.org/pi/families/resources/prevent-obesity.aspx






Here are a few I found which I found which made me chuckle:


 

Target audience 2

As I have chosen the youth as my target audience I have been looking at well known and noticeable cartoon characters which I could use to show the physical appearance of unhealthy eating habits. Using a well known character and loved one is a good approach to young girls especially. If it was just a photograph of a random man/woman it would be no relevance to them but using someone who is well known will cause more questioning and thought. 

I looked at the Simpsons characters as this american show has been a hit since it was first shown on TV in 1989. The Simpsons characters have traits that are easily recognised and I wouldn't have to sketch out their faces to make the audience realise who they are. 

I want my work to make the audience think about what it could mean but I also want it to be clear. I am going to experiment with all the possibilities and see which I think is the best way to promote a healthier diet.  

The ways takeaways make you feel

The aftermath 

I often desire takeaways even with the feelings that come with it afterwards. Often after I have ate what seems to be so delightful takeaway I feel lethargic, bloated and disappointed. Food is here to give us the energy and nutrients we need to keep ourselves alive and going but why do I feel so lifeless afterwards. How am I meant to burn of the calories when I have no energy to do so afterwards. Whilst feeling lifeless and effortless it can also come with mental thoughts such as disappointment within yourself. It is a cycle which can be never ending. 

"Depression is rated by the World Health Organisation as the leading cause of disease burden amongst high income countries. Depression is characterised by feelings of worthlessness or guilt, poor concentration, loss of energy, fatigue, thoughts of suicide or preoccupation with death, loss or increase of appetite and weight, a disturbed sleep pattern, slowing down (both physically and mentally), agitation (restlessness or anxiety)".



Also in 2012 the it had been said that in the past four years there was over a 50% rise in babies being born overweight also known as 'sumo babies'. 

http://www.dailymail.co.uk/news/article-2109499/Rise-sumo-baby-Number-children-born-11lb-rises-50-cent-amid-obesity-claims.html

Here are some articles that I have looked through to do with our mental and physical health:

http://www.mentalhealth.org.uk/help-information/mental-health-a-z/D/diet/

http://www.dailymail.co.uk/news/article-1228709/Salt-warning-takeaway-generation-Teens-risk-health-eating-day.html

http://healthyliving.msn.com/health-wellness/7-side-effects-of-drinking-diet-soda

Design ideas

Influences

Influences 

I have been looking at artists that work relates to what I am aiming for. But before I found more inspiring artists I started out just experimenting with warning signs off unhealthy foods. Such as a dynamite heart to represent a heart attack. 


Ben Frost 

From the comic book heroes and cartoon characters of our childhood to famed art piece reproductions, these painted french fry containers by Australian artist Ben Frost pay homage to pop culture iconography.

Whether featuring Batman, Bart Simpson or an iconic image by American pop artist Roy Lichtenstein, this variety of packaging containers from fast food chain McDonalds enforce the retailer's own iconic status as one of these cultural icons.

Exploring the relationship between capitalism and pop culture culture, Ben Frost celebrates familiar subjects that are a household name to a majority of individuals. The artist uses McDonald's french fry containers as his canvas thanks to the retailer's international popularity, corporate longevity and iconic cultural status that can be recognized by a multitude of past, present and future generations.

Why I like Ben Frosts work is he sometimes uses well known cartoon characters and uses packaging to relate the character and packaging together. I have been trying to work out what characters or maybe even just simple well known symbols could represent a pizza box. I've been looking into the devil as everything that is good also has it's bad side. 



































Dallas Farmers

Processed foods usually aren't the best for your health, but these Dallas Farmers Market print ads transform fast food favourites into alternative fresh produce options.

Created by agency Firehouse in the United States, the campaign includes four different images including a burger, fries, ice cream cone and bag of candy. Transforming the burger from a fatty piece of beef into a plump tomato and mushroom combination while the carton of greasy french fries is turned into carrots, peppers and beans, the Dallas Farmers Market ads will instantly change your opinion on what can be considered fresh, healthy and delicious. The use of pops of bright colors within the ads ties together the whole fresh theme.

The Dallas Farmers Market ads may just convince you to try something other than what you can grab at your local McDonalds.


I came across some healthy eating ads and I thought it tied in well to what I was thinking about doing at the beginning of my fmp. These photographs have gave me ideas towards what I could do with the pizza boxes. It gave me the idea of replacing a pizza with healthy substitutes inside the box. This also ties in with my idea of a blank pizza box as no one really cares what's on the box, they just want the pizza. I don't know whether there even needs to be any design or anything in the box. Maybe the whole point of me doing this had just came back to no one really cares. 

Corporative colours